DNA PRO PLANSHaraz Coffee House: a franchise deck that turns a café brand into an investment case.
- Client
- Haraz Coffee House
- Industry
- Specialty coffee, franchising
- Deliverable
- Franchise opportunity deck, 23 slides
- Audience
- Prospective franchisees and investors
- Versions
- Light and dark
The challenge
Haraz needed to present a fast-growing café brand to prospective franchisees. The deck had to carry the heritage story, prove the network’s growth and unit performance, and lay out the investment clearly enough for a serious buyer to evaluate in one sitting.
Our approach
We structured the deck in three chapters, Overview, Opportunity and Franchise, so each section answers one question a franchisee asks. Growth, unit sales and location performance became a single data story, and the design uses the brand’s warm gold palette with editorial photography. Delivered in light and dark versions.
From growth to opening day
What the deck had to prove
The brand is proven
Heritage, products and the café experience, told in a few slides.
The network is growing
Openings, pipeline and growth that stays open, in one data story.
The investment is clear
Terms, support and the path from signing to opening day.
What we delivered
Franchise deck
23 slides in Figma, structured in three chapters
Light and dark versions
For print, screen and in-person meetings
PowerPoint export
Editable for the franchise sales team
Data story
Growth, unit sales and location insights
Want your materials built this way?
Book a call with Dragana. Tell us who has to say yes and by when.