DNA PRO PLANSCustel: an investment case for corporate cards in Türkiye, built from the research up.
- Client
- Custel
- Industry
- Fintech, corporate cards and spend control
- Deliverables
- Market research report, financial plan, pitch deck
- Audience
- Seed investors
- Deck
- 14 slides and a 6-slide appendix
The challenge
Custel is building corporate cards and spend control for Türkiye’s field teams. To raise, they had to size a market no one had published numbers for, prove the unit economics, and explain why neither banks nor expense software already solve the problem.
Our approach
We started with a market research report on Türkiye’s corporate card market, then built a financial plan with four market scenarios. Both became a 14-slide pitch deck with an appendix for due diligence, so every figure in the deck traces back to the research and the model.
Scenarios and competition
What the deck had to prove
The market is real
Field employees, employers and active cards, sized from published sources.
The model holds
Four market scenarios, with cash positive in each.
The gap is open
Banks hold the card, software holds the ledger. No one holds both.
What we delivered
Market research report
Türkiye corporate card market, designed in Figma
Financial plan
Five-year model with four scenarios
Pitch deck
14 slides plus a 6-slide appendix
Figures that reconcile
Every deck number traced to research or model
Want your materials built this way?
Book a call with Dragana. Tell us who has to say yes and by when.