DNA PRO PLANSServices
What we build,and what the reader gets.
One team for the research, the numbers, the story and the brand. Most decks, plans and models are delivered in 7 days from complete inputs.
Business plan
A written plan built for investors, banks and visa officers.
Built on the financial plan, so every number in the text matches the model behind it.
from$900
Written plan. Final price depends on scope.
Book a 30-minute callWhat you get
- Executive summaryThe whole plan on one page: opportunity, ask and key numbers.
- Market gapsThe unmet needs your business is built to solve.
- Company descriptionWho you are, structure, mission, location and team.
- Products & servicesWhat you sell, how it works and why it wins.
- Industry analysisMarket size, trends and growth from public sources.
- Customer analysisTarget segments, how many potential customers there are, and how many you can acquire with specific marketing strategies.
- Competitor analysisKey players analysed from public data and financials: revenue, clients, funding and the strategies they use.
- Marketing planChannels, pricing and customer acquisition cost (CAC) for each channel.
- Financial planProjections and funding need, taken from the model.
Sample business plan
See what a finished plan looks like.
Six pages from a 24-page plan for Fieldhouse Workspace, a fictional coworking company asking for an SBA loan. Swipe or drag to look through it.
Sample plan for a fictional company, prepared by DNA Pro Plans. All figures are illustrative.
Financial plan
An Excel model in four scenarios based on market factors.
Live formulas and analysis based on real market data, built to account for the future: Base, Upside, Downside and Stress.
from$360
Excel model. Final price depends on scope.
Book a 30-minute callWhat you get
- CoverCompany, scenario selector and key results.
- ScenariosFour market driven cases, switched with one input.
- Revenue assumptionsMarketing spend, CAC, conversion, pricing and churn.
- Payroll assumptionsEvery role costed from its start month.
- Cost assumptionsOperating costs, cost of sales and inflation.
- Investment assumptionsStart up costs, capex, funding and use of funds.
- Monthly projectionsAll 3 statements: P&L, cash flow and balance sheet.
- Annual projectionsThe yearly view of all three statements.
- Investor metricsNPV, IRR, payback period, ROI, break-even month, DSCR, gross margin, EBITDA margin, cash runway and peak funding need.
Pitch decks and sales decks
Decks for investors, partners and large clients.
The reader asks: why this company, and why now? The deck answers it with a clear story and the numbers behind it.
Quoted after the call
Scope, fee and delivery date are agreed before work starts.
Book a 30-minute callWhat you get
- Investor pitch deckProblem, solution, market, model, traction and the ask.
- Sales and partnership decksFor partners, distributors and large clients.
- Appendix for due diligenceScenarios, assumptions and supporting data.
- Editable filesFigma and PowerPoint, in light and dark where needed.
Market research papers
Market sizing, demand and competitor intelligence.
Evidence from sources the reader can verify. Estimates are labelled as estimates.
Quoted after the call
Scope, fee and delivery date are agreed before work starts.
Book a 30-minute callWhat you get
- Market sizeSized from public sources, with the method shown.
- Customer segments and demandWho buys, how many there are and what they pay.
- Competitor intelligenceRevenue, clients, funding and the strategies they use.
- SourcesEvery figure cited, every estimate labelled.
Sample market research report
See what a research report looks like.
Six pages from a 32-page report on EV charging for apartment and multifamily buildings in the United States: market size, demand, competition and where to enter first.
Sample report with illustrative figures, prepared by DNA Pro Plans for a fictional client.
Branding and websites
Identity, guidelines and a website that sells.
The same story your documents tell, carried into how the company looks and what its website says.
Quoted after the call
Scope, fee and delivery date are agreed before work starts.
Book a 30-minute callWhat you get
- Brand identityLogo, icon, colour, type and pattern.
- Brand guidelinesUsage rules your team and suppliers can follow.
- Website design and buildPages that point to the decision you need.
- Matching materialsReports, one-pagers and ads on one identity.
Brand guidelines
One identity for every deck, plan and page.
Our own brand guidelines: logo, colour, type, pattern, photography and icons. This is the kind of system we build for clients.
DNA Pro Plans brand guidelines.
Not sure which one you need?
Tell us who has to say yes and by when. We will tell you what they need to see.